Advising the owners of AFI Solutions on
the sale to the SER Group
March 25, 2025 – Bonn, Germany
The SER Group, a leading provider of intelligent content automation solutions, announces the acquisition of AFI Solutions. AFI Solutions specializes in the digitalization and optimization of document-based processes in SAP.
Decision makers at SAP companies are currently driving urgent initiatives to increase productivity and reduce costs through the automation of document-based processes. As they also need to support new e-invoicing laws and manage the upcoming migration to SAP S/4HANA, they are looking for solutions that optimize document management and automation within their organization.
Through the acquisition, SER customers benefit from AFI Solutions' SAP offering for purchase-to-pay (P2P) and order-to-cash (O2C) processes. Together, the experienced teams of SER and AFI Solutions, with over 100 SAP product and domain experts, form a new global SAP Center of Excellence to provide even more comprehensive support to SAP customers. Over 70% of the SER Group's customers use SAP.
"We see enormous potential, together with our new colleagues at AFI Solutions, to meet the needs of international SAP customers facing comprehensive modernization initiatives – whether it's moving to the cloud, updating their SAP platforms, connecting SAP with other enterprise applications, or generally using AI and automation to increase agility and reduce the costs of 'content chaos,'" says Dr. John Bates, CEO of the SER Group.
Sven Schal, Co-CEO of AFI Solutions, says, “With our complementary product offerings and our experienced teams in SAP automation, we are very much looking forward to working with SER.”
“Together we can offer our customers even greater added value by leveraging SER’s platform and broad range of solutions,” says Thomas Förster, Co-CEO of AFI Solutions.
Stefan Dandl, Director at TA Associates, the main investor in the SER Group, commented on the acquisition of AFI Solutions: "This acquisition represents an important milestone in SER's development into the leading provider of next-generation enterprise content management. We look forward to the positive results for the SER Group and its customers worldwide."
The AFI acquisition follows SER's recently announced acquisition of Klippa , a Netherlands-based intelligent document processing innovator. Combined with the publication of the Gartner® Magic Quadrant™ for Document Management , which recognizes SER as a Leader, the two acquisitions demonstrate the company's continued momentum.
The transaction is subject to customary regulatory approvals.
About SER
SER is a global leader in document management with its AI-based Doxis Intelligent Content Automation platform. SER's solutions for business-critical processes are focused on rapid ROI, helping leading companies regain control of their documents and automate workflows across their organizations. Recognized by analysts and trusted by customers, SER simplifies the daily work of more than five million users. With 40 years of experience, SER's dedicated team operates from 20 locations worldwide.
Further information: www.sergroup.com
About AFI Solutions
AFI Solutions specializes in SAP solutions for document automation of purchase-to-pay and order-to-cash processes. The innovations developed by AFI integrate seamlessly into the SAP ecosystem to automate manual tasks, digitize business-critical processes, and increase efficiency. The products and the AFI team, consisting of more than 100 SAP experts, support a global portfolio of renowned brands such as Eli Lilly, Metabo, and ING-Diba.